Photo by: Adrian Gaut Byredo's niche fragrances have inspired cultish devotion since the the house was founded in 2006, but until now, fans could only sample them at department store counters and boutiques -- or make a pilgrimage to the Byredo store in the brand's native Stockholm. But that's all about to change with the opening of Byredo's new NYC flagship at 62 Wooster Street in SoHo. The 1,345-square foot space is about eight times the size of the original boutique in Sweden, and brings toget...
Photo by: Adrian Gaut Byredo's niche fragrances have inspired cultish devotion since the the house was founded in 2006, but until now, fans could only sample them at department store counters and boutiques -- or make a pilgrimage to the Byredo store in the brand's native Stockholm. But that's all about to change with the opening of Byredo's new NYC flagship at 62 Wooster Street in SoHo. The 1,345-square foot space is about eight times the size of the original boutique in Sweden, and brings toget...
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